visual thinker, observer, builder of ideas.
Meet Annie
I’m someone who approaches creative work by first understanding the emotion behind an idea. My background includes aesthetics, cosmetology, trade media, brand development, and editorial collaboration, which has given me a wide view of the professional beauty industry. Over the years I’ve worked in the overlap of strategy, storytelling, and visual thinking — helping brands find a direction that feels honest and clear. I have a calm, observant way of working and tend to see projects from beginning to end in my head, which makes it easier to guide ideas into something tangible.
I feel most at home in roles where planning and creative execution work together — building social systems, shaping content and copy, supporting sets, and collaborating with teams. My experience ranges from writing and industry interviews with The Hair Nerds to judging competitions and working alongside artists on editorial and educational projects. I’m motivated by helping others succeed and contributing to work that feels intentional and aligned. Moving forward, I want to continue developing my creative work, explore deeper art direction, and be part of projects that reflect where beauty, culture, and visual storytelling are headed.
Social Media Portfolio
I build social media systems rooted in clarity, emotion, and a strong sense of who the brand is speaking to. My approach focuses on understanding the ideal client, shaping a strategy that aligns with their behavior, and creating content that feels intentional and visually consistent.
Core Strengths
Understanding a brand’s ideal client and shaping strategy around real audience behavior
Developing clear, practical social media plans that support long-term brand goals
Creating content and copy that feel aligned with the brand’s tone and values
Collaborating on set to support visual direction and bring ideas to life
Writing in a consistent brand voice across different platforms
Growing and supporting communities in a way that feels natural and human
Seeing projects from concept through execution to maintain cohesion
Working comfortably within the culture and pace of the pro beauty industry
Brands I’ve Worked With
Clarity. Emotion. Direction.
I ground every decision in who the brand is speaking to
I create visuals and language that feel intentional
I maintain cohesion from concept through execution
Creative Portfolio
My creative work is shaped by paying attention — to people, to mood, and to the small details that give a project its direction. I like building visuals that feel thoughtful and true to the story a brand is trying to tell.
Most of my work lives in the space where ideas become images, whether that’s supporting an editorial shoot, helping plan a concept, or refining the look and feel of a brand.
What I Create
Editorial imagery
Campaign concepts
Brand visuals
On-set creative support
Love Notes (Work Edition)
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I met Annie when she was still a cosmetology student, and even then she saw the industry through a passionate lense. I’ve had the privilege of watching her grow from a young hairdresser with a restless curiosity into someone who has carved out her own path in professional beauty. Annie has a way of noticing things the rest of us overlook - patterns, stories, details - and she brings that unique eye into everything she builds. Working alongside her through The Hair Nerds and beyond, I’ve seen firsthand how she turns ideas into real, tangible work that moves people and shifts conversations in our industry.
Erin Gray
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Annie has brought structure and intention to my social media. Every post has a clear, on-brand purpose, she helped me focus on the big picture and strategy, and always supported my long term goals.
Russell Mayes
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Annie is one of the few people I’ve collaborated with who can see an idea from every angle before anyone else has even found the starting point. We've worked on a lot of creative projects, and she’s the person I trust most to help shape an idea into something real.
Douglas McCoy
